No small beer: Business transformation amid a pandemic
The outbreak of Covid-19 gave many rural landowners, particularly those with diversified retail businesses selling direct to the public, a crash course in creative thinking
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Guy Ritchie’s Gritchie Brewing Company in rural Wiltshire already had plans to bottle and sell its beer online, but the onset of the outbreak meant staff had to work quickly to accelerate the process in order to protect jobs and continue supplying customers.
Gritchie had invested in bottling equipment in 2019, but needed to make more operational changes to meet the needs of a bigger consumer group of bottle-drinkers that buy in different ways from the usual keg-seeking pubs and restaurants. During the UK lockdown in March and April, Knight Frank helped the company’s managers to redeploy staff and introduce state of the art accounting software to fulfil orders.
Knight Frank can offer strategic advice on new trading operations and business diversification, as well as continuity plans, to ensure businesses can cope during times of upheaval.
Edward Dixon, Rural Asset Management