60 Second Property Digest – Ski Property Report 2024
The Ski Property Report 2024 reveals a resilient market adapting to climate change and evolving consumer demands as ski chalets in prime locations continue to grow in value.
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Ski Property Report 2024
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Knight Frank’s annual Ski Property Report is a must-read for those who own an Alpine property, as well as potential buyers and those simply with a passion for the mountains.
The report takes a deep dive into current market conditions across the French and Swiss Alps, as well as Colorado’s top resorts.
Resilient resorts
Three years of Covid lockdowns, and a shaky start to the last year’s ski season due to low snowfall, means the ski sector has not been without its challenges.
However the appeal of mountain living is strong. The opportunity to reconnect with nature, enjoy time with family and friends and prioritise health and wellness is uppermost in buyers’ minds.
The impact of climate change is the key topic in this year’s report. Resorts are responding and taking innovative action, but our survey confirms buyer motives are polarised.
On the one hand, hardcore skiers are targeting homes in the most resilient resorts offering the longest ski seasons, but, for a distinct, and rapidly expanding group of buyers, the old adage “I came for the winter and stayed for the summer” is resonating louder than ever.
Year-round resorts
Dual season resorts are big business with summer tourism almost eclipsing winter visits, in part due to a jam-packed calendar of sporting events and cultural festivals which is appealing to a broader demographic.
Strong demand and constrained supply means prices continue to rise. On average the price of a luxury ski chalet increased 4.4% in the last 12 months and sits 17% higher than at the start of the pandemic.