What to consider when buying in Prime Central London
Knight Frank’s Yazmin Murat shares her insight into what buyers are looking for in the capital, and the joy in finding clients their dream home
What are buyers looking for when considering a location in London?
London’s ‘villages’ are a key differentiator to other global cities. Buyers want access to a vibrant community, green spaces, a high street with great retail and restaurants, and good schools. We’re lucky that there are so many pockets of central London now that don’t feel like they’re in the thick of it. Whether that’s Marylebone, Islington, Kensington, or Bayswater and Queensway – which will be the next hotspot thanks to its huge regeneration scheme.
What challenges are developers facing?
Apartment sizes are getting smaller and we’re seeing a depleting pipeline of large residences. There is now a restriction on the sizes of lateral apartments and penthouses across the capital, especially in boroughs like the City of Westminster, to a maximum of 200 sq m. There are still wonderful schemes coming through, but going forward we won’t see so many developments in London with such substantially sized spaces.
So, buyers need to be aware that if they want a really sizeable apartment in Prime Central London, then they’re running out of time to find it?
Absolutely, but that’s our job. We’re here to advise buyers and handhold you through a competitive market. We will always inform buyers of new regulations coming into play.
What do you enjoy most about your role as an advisor?
Meeting people from different cultures is fascinating. Working in prime and super prime property, I’m there to guide clients for extended periods of time – so it’s always rewarding to help them find their dream home. Really, what we do is all about people.
Please contact Yazmin Murat to explore available properties in Prime Central London developments.
