Who we are
Knight Frank's renowned Analytics Team provides answers to some of the most challenging and complex questions bearing on the property sector. Led by Ian McGuinness, our team combines multi-domain expertise to empower business partners to make sense of, and navigate, property market forces.
What we do
Knight Frank’s multi-sector agency reach presents exceptionally nuanced client problems for consideration. Addressing these, the Analytics Team brings cutting-edge computational methods to bear, informed by a diverse range of skills, perspectives and technical approaches: AI, machine learning, natural language processing and geospatial analysis are among the many techniques employed.
The Team’s work has:
- Guided clients onto high value opportunities
- Defined new marketing audiences
- Delivered forecasting and valuation insights
- Reduced development investment risk
- Connected third party interests
- Informed debate on emerging natural capital frameworks
- Shed entirely new light on government policy
The team draws data from a wide range of sources, from our proprietary global property service lines to market-wide data from external providers. True to Knight Frank’s commercial strengths, insights on the choices, lifestyles and portfolios of UHNWIs is particularly well-developed.
Owing to the level and value of enrichment offered by this service line, the Analytics Team cannot be commissioned independently. Your specialist Knight Frank advisory service line will draw this capability into play as your needs determine: speak to the power users listed below about the many possibilities you can explore and how their clients have benefited from the firm’s combination of finely honed instinct and insight.
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Market evaluation surface
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National portfolio evaluation
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Urban brownfield land assessment