_Global Branded Residences Popular Among Asia-Pacific Investors

November 23, 2023

Branded residences in Asia-Pacific can be seen in countries such as Singapore, Malaysia, Australia, China and Thailand, and there is growing interest from Asian investors in branded residences in the United Kingdom (The Whiteley London, OWO Residences) and the United States (Waldorf Astoria, Mandarin Oriental).

Thailand is a popular choice for Hong Kong buyers for branded residences, especially after the pandemic in areas such as Bangkok and Phuket, with many buyers rethinking their lifestyle and work preferences, such as living in less densely populated locations and the ability to work from home. Examples of renowned hotel chains that are part of branded residences globally include Ritz-Carlton, Four Seasons, St. Regis and Kempinski. In Australia, the success of Crown Residences at One Barangaroo, Australia's first fully integrated hospitality branded residences, highlights the growing importance of service-oriented features in residential buildings.

Check out the collection of global branded residences which are popular among Asia-Pacific investors below.

Showcasing images of a 6-bedroom penthouse at Crown Residences in One Barangaroo

Sydney, Australia – Crown Residences in One Barangaroo – Designed by renowned UK architect Wilkinson Eyre, the twisting architecture of Crown Residences at One Barangaroo not only provides standout views of Sydney Harbour’s famous bridge and Opera House but stands alongside them as a defining feature of one of the world’s most popular cities. This is Australia's first and only fully integrated hotel-branded residence and has been created with exclusivity in mind. Hotel-style concierge service, an in-house sommelier and 14 bars and restaurants – including award-winning Michelin-star chef, Clare Smyth’s restaurant, Oncore – provide residents with fine dining experiences in the comfort of their home. Check out the 6-bedroom penthouse, 2-bedroom residences and 3-bedroom residences via the respective hyperlinks.
New York, United States – The Towers of the Waldorf Astoria: From its inception, The Waldorf Astoria was a true palace in New York City and a haven for cultural figures. Marilyn Monroe, Frank Sinatra and Elizabeth Taylor were regulars while in 1957 Queen Elizabeth II had a Royal Suite created for her stay and a gala dinner thrown in her honour. Now, ninety years after it first opened, the Waldorf Astoria is preparing for the next stage in its illustrious life with an extensive facelift to offer 375 branded residences for sale alongside 375 gracious hotel rooms and suites.
New York, United States - Mandarin Oriental: Mandarin Oriental Residences, Fifth Avenue is a boutique offering of turnkey fully furnished residences with legendary services and amenities from Mandarin Oriental Hotel Group with private dining by Michelin-starred Chef Daniel Boulud. Located on Manhattan’s most iconic stretch, the 29-story historic conversion—once the headquarters of fashion house Gucci—is surrounded by renowned luxury retail, fine dining, and cultural landmarks, with Central Park a short stroll away.

Showcasing images of the Six Senses amenities at The Whiteley London

London, United Kingdom – The Whiteley London: With the renovation of 1.1 million square feet, The Whiteley London is the cornerstone to a major reinvention of a once-overlooked part of central London, creating a new era of Bayswater. Nestled in the heart of London, close to Hyde Park and Notting Hill, The Whiteley London is a blend of high-quality residential, retail, dining, and hospitality with a contemporary luxury tone. Offering 139 high-specification residences, 20 new stores and restaurants, a cinema, a state-of-the-art gym, the UK’s first Six Senses hotel and spa, and a social and wellness members© club, the overhaul of this historic Victorian mall developed by MARK, CC Land, and Finchatton, with architecture by Foster + Partners, is set to complete in late 2023.
London, United Kingdom – The OWO: Located in London’s historic Whitehall, SW1, The OWO Residences marks the first-ever Raffles-branded residences with the first-ever Raffles Hotel in the United Kingdom with a collection of nine restaurants and three bars and 85 Raffles Branded Residences (up to 5 bedrooms). Raffles Hotels & Resorts is a chain of British colonial-style luxury hotels which traces its roots to 1887 with the opening of the original Raffles Hotel in Singapore founded by the Armenian hoteliers, Sarkies Brothers and named after Singapore’s founder Sir Stamford Raffles which amalgamates both resonance and luxury perfect for UHNWIs.